The process of strategic planning

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V ponedeljek, 24. junija 2019, bo ob 17.15  v prostorih Fakultete za matematiko,

naravoslovje in informacijske tehnologije Univerze na Primorskem (Glagoljaška 8, Koper)

predavanje v okviru PONEDELJKOVEGA SEMINARJA RAČUNALNIŠTVA IN INFORMATIKE

Oddelkov za Informacijske znanosti in tehnologije UP FAMNIT in UP IAM.

 

ČAS/PROSTOR: 24. junij 2019 ob 17.15 v FAMNIT-VP2

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PREDAVATELJICA: Ana Grdovič Gnip

Ana Grdović Gnip is Assistant Professor at UP FAMNIT.

Her main research interests are macroeconomics, fiscal policy and time series analysis.

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NASLOV: The process of strategic planning

This lecture is integral part of the PKP IoT Kakis project as transfer of knowledge. The lecture is about business strategic planing, focusing on SWOT and its new-fashioned counterparts: SOAR and PEST analysis. SWOT is a self-questioning analysis that helps firms to identify their strengths and weaknesses. It is also used to spot possible opportunities and potential threats from the environment and its competitors. This lecture focuses on the possibilities of improvement of the strategic management with emphasis on most common mistakes. Moreover, modern trends in strategic planning promote that SWOT should go hand in hand with SOAR and PEST analysis. SOAR is a strategic planning framework that helps firms focus on current strengths and opportunities and create a vision for future aspirations. On the other hand, PEST is an analytical framework for understanding external factors that influence a firm’s business.

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Predavanje bo v angleškem jeziku.